Udaipur · IndiaBuilding brands since 2019
Himanshu Soni
Seven years turning positioning into pipeline. I build the strategy, the site and the social engine that carries it — then run it like an operator, not a vendor.
Profile
I'm Himanshu — a digital consultant and marketing manager who founded three companies because I got tired of handing strategy over the fence.
Most of my seven years have been spent in the gap between the deck and the deployment. I write the positioning, then I build the funnel that proves it: landing pages that convert, paid systems that scale without burning budget, and social content that compounds instead of disappearing. Marketing, development and social aren't three departments to me — they're one loop, and the loop only closes when someone owns all three.
Today I split my time between Kredosys, Tixibo and From Haldighati, and take on a small number of consulting engagements with founders who want an operator in the room, not a retainer.
- FocusGrowth & brand systems
- PracticeStrategy → Build → Scale
- SectorsD2C · Events · SaaS · Hospitality
- LanguagesEnglish · Hindi
Ventures
Three companies. One thesis — own the strategy and the execution.
Kredosys
A digital consultancy building the full stack of a modern brand — positioning, websites, performance media and the analytics to keep them honest.
Tixibo
A ticketing and experiences platform — built to make discovery, booking and check-in feel effortless for organisers and guests alike.
From Haldighati
A brand rooted in Mewar — carrying craft, story and heritage from Rajasthan to a modern audience without flattening any of it.
Clients
Hospitality, events, D2C and platforms — brands I've built, launched or run growth for.
Expertise
What I'm hands-on with — not a list of things I once outsourced.
Brand & Positioning
Category framing, messaging hierarchy, naming, and the narrative that makes every rupee of spend cheaper.
Performance Marketing
Meta, Google and programmatic — structured accounts, clean attribution, creative testing that compounds.
Web, Product & Software
Custom software development end to end — websites, web apps, dashboards and internal tools. Design to deploy: fast, accessible, measurable, built to be edited rather than admired.
Social Systems
Content engines with a real editorial spine — formats, calendars, creator ops and the reporting loop behind them.
Analytics & CRO
GA4, server-side events, dashboards founders read without a translator — then the experiments that move the number.
Go-to-Market
Launch architecture for new products and venues — pricing, channel mix, partnerships and the first 90 days.
- Meta Ads
- Google Ads
- GA4
- Google Tag Manager
- SEO
- CRO
- YouTube
- Meta Business Suite
- Content Strategy
- Creator Partnerships
- Cinematography
- Drone Operation
- Content Planning
- Content Management
- Photoshop
- Illustrator
- Premiere Pro
- After Effects
- Lightroom
- Figma
- CapCut
- Angular
- TypeScript
- Firebase
- Git
- Claude
- Midjourney
- Prompt Engineering
- Workflow Automation
Process
Four movements. Deliberately boring, relentlessly repeated.
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01
Diagnose
Audit the funnel end to end — traffic, message, offer, checkout, retention. Find the constraint before touching the budget.
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02
Position
Sharpen who it's for and why it wins. Rewrite the story until the sales conversation gets shorter.
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03
Build
Ship the assets — site, creative, tracking, automations. One owner, one timeline, no handoff tax.
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04
Compound
Weekly test cadence, monthly narrative review. Kill what's flat, double what's bending upward.
Open to select projects
Let's build something that lasts
Consulting engagements, growth retainers, or a straight conversation about what's stuck. Tell me the problem — I'll tell you whether I'm the right person for it.